Knew Rob from his naming course on domestika and came across an episode of his podcast after following Chris Do’s advice in one of his videos to listen to podcast. Which is something I decided to do because I believe what we watch, listen to, read or let’s say consume, shapes what or who we become. So I decided to jump on the podcast and listen. From the first two days of listening to these episodes, my brain was being loaded with so much information that I could only process some part of as the podcasts are rich with so much nuggets of indispensable information. In two days, I realized that I had learned more that I would if I had keep on doing courses or watching YouTube videos for two weeks. Not to say those weren’t good either, at least they got me here, but I’m just fascinated with the practicality of ideas that are contained in these podcasts. Good guests, great host, excellent content. Thank you Rob!!! Please keep doing this. You’re awesome!

This is a MUST LISTEN. Loaded with knowledge and an awesome guest list. Rob's podcasts are a pleasure to listen to and easy to learn from. As a seasoned industry expert, he knows the important questions to ask, he doesn't just keep things surface. He gets into the nuances of practice but breaks things down for all levels of experience to understand. This podcast has increased my awareness of the Branding/Naming industry and has truly fostered a renewed sense of inspiration and ambition to pursue the field(s) even further. I wish this was around years ago when I was unsure of what professional avenue to pursue. Thank you Rob for all your efforts and knowledge. I am looking forward to many more episodes.

Rob does a brilliant job on lifting the curtain on what it takes to build a brand, sharing his own insights as well as facilitating conversations to get golden nuggets out of his top tier guests. JUST give it a listen and you’ll be hooked. - Jacob, JUST Creative

A smart podcast designed to delight practitioners of brand building. Great selection of diverse voices from the industry deliver a variety of experiences, tools, and stories. Rob’s focus on the concrete elements of the discipline serves as a nice balance to other brand-focused pods that bring a more philosophical or conversational approach.

The professional advice and free naming guide were essential tools as I went through the naming process for my business for the very first time. Knowing the basics and understanding how the Pro’s do it we’re incredibly helpful. Looking forward to Season 3!

I’ve listened to this podcast since the beginning, and always come away feeling smarter and holding a fresh perspective. The guests are varied and universally excellent, as is the interviewing.

The title of the series makes good on its promise, and I love that. Rob, the host, digs into the nuanced details of how established brand builders actually go about their work. His conversations include all the how and why questions listeners would likely be asking of each guest at just the right times. So far, I’ve learned and relearned things in the first two seasons that have begun to sharpen my approach as a brand builder myself – and I’ve been at this for 18 years.

if you have any interest in learning the real "how-to's" of branding or naming, this podcast is for you. it goes WAY beyond buzzwords and into concrete skills. it's like a master class for branding.

I am really enjoying the comprehensive perspective that How Brands are Built presents, doing more to inform audiences on all aspects related to branding, which is hard to discern from the kajillion books that exist on specific topics or other branding podcasts. I enjoy actionable insight and micro-content that hits at exactly what you need to know, and I feel like this series fills a gap in this area.

Excellent series for branding professionals and general marketers interested in tradecraft. Rob Meyerson has been around, so he gets great experts and knows what to ask them.

Really gets into the weeds (in a good way) of how these naming and branding experts create great brand names. Can’t wait to hear more and continue learning how brands are built.

A great podcast that gets into the concrete details of naming in an easy-to-enjoy, informal style.

In only a handful of episodes, I’ve been schooled in strategies, tactics, and day2days of naming professionals.

I recently discovered this podcast and have had a blast listening through some of the first few episodes. What I enjoy most about the podcast so far is that it is full of actionable advice readily understandable for neophytes and practitioners alike. That's a hard balance to strike, but it's both useful and intellectually stimulating. No "build a brand" buzzwords here - just experienced, honed sharing of skills through storytelling. A must for anyone interested in branding and naming.

Loved your interview with Clive Chafer on naming, no-longer-so-secret tricks for finding great corporate names, how to make friends at dinner parties, and how naming keeps you young. Looking forward to more!