My Digital Farmer Podcast

71
Marketing #209

CSA farmer and marketing specialist Corinna Bench from MyDigitalFarmer.com and Shared Legacy Farms brings you the My Digital Farmer podcast, revealing the best online marketing strategies you can apply to your retail farm business to help you grow your leads and sales. These days, it's not enough to just grow your product. You've got to be able to sell it too. In this podcast you'll be exposed to the fundamentals of marketing theory and practice so you can apply them to your own business.We'll cover marketing funnels, copywriting, website messaging, CSA marketing, lead generation, brand building, social media, customer retention, Facebook ads, sales pages, Facebook groups, YouTube, Instagram, email marketing, and stellar customer service. We also interview other farmers to find out what’s working (and not working) in farm marketing so you can feel more confident in your ability to convert leads, increase sales, and build a strong brand for your farm.

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Recent Reviews
  • Elainevan
    Corinna delivers the goods every week!
    All kinds of marketing nuggets of wisdom - I learn so much week after week! Tons of actionable ideas and concepts to make farm marketing approachable whether you’re a newbie or a seasoned farmer. This podcast is also professionally produced, so it’s a smooth and reliable listen each episode. Thanks so much Corinna!
  • kweschtionsne1
    Essential and Actionable
    Corinna’s strategies are so useful for any small business - it’s the first show I recommend to all of my farming friends !!!
  • Michele Vaughan Finish Fierce
    Great Podcast but…
    There’s really so much valuable information here and I appreciate all of the truly free resources and information Corinna shares. My only “complaint” is the gum chewing every now and then. I know she’s trying to be quiet, but it’s very obvious in my earbuds and distracting/cringey.
  • MR in Missouri
    I listen every week!
    I’ve been listening for 3 years and there never been an episode I didn’t learn something from. This is my number 1 recommendation for podcast to all my farmer friends!
  • Freckledblooms
    Thank you
    What an amazing resource you’ve created. Thank you so much for your time and this great podcast
  • Glaiza
    Great find
    What a gem! Someone recommended her on an fb page Im a member of and shes really good!
  • nernerual
    My fav
    Have something to take notes on handy because each episode you’ll come up with so many ideas that you can apply to your farm (or really any bus wins enterprise)! Thank you for so generously sharing your knowledge Corinna.
  • 7878Sully
    Love this podcast!
    Great podcast with such practical information to implement and grow your farming business!!
  • Sunbeams Farm
    Learning a ton and getting ready to launch our site
    Great source! Always new info coming out as tech changes!! Can’t wait to see the results of what I have learned! Thank you!
  • Bathompson
    That’s What’s Up!
    Corina is amazing! If you’re looking for one of those high level thought courses where you safely learn from books in a comfortable place; this podcast isn’t for you. Corina is the real deal! In every episode you can tell that she walks the walk on her farm and in her business. She is a real farmer figuring it out in the real world, with real people, with real challenges. Thanks for your insights! They’re invaluable.
  • tcfarmhr
    Grateful
    I am so grateful for all the free content Corinna provides. She has helped my business grow and strengthen exponentially. My only regret is I did not have all this incredible info when I first started our farm. If you do anything for your farm, listen and take advantage off all that Corina has to offer.
  • Lauren Alchemy
    Learning & brainstorming while I work & run
    I’m a fan of Corinna’s and have been a listener for the last three years I’ve had my flower farm. I enjoy listening in the car when I’m in ‘real life’ but still want to brainstorm, while I’m seeding and weeding and even while I’m taking a run when I need to work on some marketing ideas. Thanks Corinna & MDF!
  • Jennifer- Holiday Garden
    Practical, Actionable Steps in Every Episode
    Like many famers, I spend much of the growing season listening to podcasts while out in the field. My Digital Farmer provides so many actionable marketing gems that I have been compelled to re-listen during the office season so I can implement more of Corrina’s suggestions. Pro-tip: make sure you find the episode about setting up your Google profile and optimizing your presence on the search engine, pure gold!! Thank you, Corrina!
  • Abundant blooms Flower Farm
    Such great information.
    Thank you Corina for sharing all your marketing tips!
  • J Cowper
    Marketing + Farming = 💕
    Corinna’s passion for both farming and marketing comes through in every episode. As I begin my second year of flower farming, I continue to learn so many great marketing tips from her and her guests.
  • JWeybright
    Great Show…good info!
    Please turn down bumper music, it’s recorded much louder than your voice…I listen with headphones and the music is painfully loud.
  • Bea...9797
    Must Listen
    I’ve known about Corinna for years, but wasn’t listening to her podcasts. I finally started listening about 2-3 months ago and immediately starting applying new marketing strategies to my business. Wow! What a difference I have seen already! I’m thankful to have a fellow farmer who is so willing to share their experience and expertise with other farmers. She says it all at the beginning of each episode - we know how to grow product, but we have to know how to sell it too. I never realized the lack of effort I was taking on the marketing end of things until I started listening to Corinna. Thank you for sharing what you know!!!
  • Weightlifting14
    Absolutely Necessary if you Choose to Succeed
    Our small family farm came from our desire to get the most extreme pasture/silvopastured nutrient dense meat. Imagine creating the most expensive animal product in a rural town with tons of farmers. Now market this product when hardly anyone knew this kind of product even existed. Next let’s try to change the minds of a customer that doesn’t believe that your product is any different than any other farmer. That is where Corinna comes into play. The communication techniques that you will learn is worth every minute. Do not think you can just listen to 1 or 2 episodes and magic will happen. We listen to many of the episodes over and over again. We try and fail with a lesson to be learned each time until we have finally developed our sales funnel and customer journey. I am beyond thankful for her contribution to the farming world! Sugar Butte Farms
  • BreMarieFarmWife
    Corinna is MY HERO!
    My #1 go-to person for all things in farm marketing. I was so lost and had NO direction in how to sell anything until I started listening to Corinna. She has such great ideas and always gets my mind thinking outside of the box. My dreams of staying on the farm have come true since I started following her direction with how to market our products! Her advice works!! If your looking for a down to earth, easy to learn from, completely practical and helpful teacher start listening ! Thanks Corinna for all you do I appreciate it so much!
  • D-vo14
    Talk About Motivation & Encouragement!
    I’ve been listening to this podcast for some time now and enjoy the episodes - not only for the stories they share of other farms but the lessons & teachable moments. I’ve been in somewhat of a rut lately with my own farm but after listening to episode 149 the other day I really feel re-inspired and re-energized!
  • liggins10
    Business major turned farmer finds this helpful!
    My degree is in Organizational Leadership (Management) and all business majors had to take at least 1 marketing class. I did not learn any of this practical marketing information when I was in school (or didn’t retain any of it.) Corinna has so many good tips and resources - I can’t get enough! I know I will look back to when I started learning from her as a turning point in our farm’s profitability. I can’t wait to see the results!!
  • elikqitie
    Awesome Basic Digital Marketing Advice
    Great podcast for step by step digital marketing advice! The host also talks about managing your coop with great ideas on how to keep your customer base thriving in this whirlwind market.
  • Julie in Indiana
    Life Changing Marketing Info and Encouragement
    I’ve been following Corinne for just over 3 years, before she had this podcast, and she completely changed our farm’s marketing trajectory in such a good way. I don’t listen as much any more because I’ve already put into play much of what Corinne teaches in these podcasts, but I’m so glad I tuned in today to “Good Enough” Marketing (episode 99). This spoke EXACTLY to where we’re at in our marketing journey and provided much encouragement. Thanks for all you do, Corinne!
  • in at exits
    Clear and straightforwardly helpful!
    I’ve been listening to a lot of marketing podcasts this winter because our farm’s efforts are in need of an upgrade. This one is by far my favorite! I come away from each episode with tips and ideas I can implement immediately and I’ve already seen some good results for our farm. I also like that I don’t feel any shame over our past marketing mistakes and mishaps when listening to Corinna; I just feel like I’m getting tools to do better going forward. The best part is the info comes from the place of really seeing and truly serving our customers. This podcast is helping us a TON. Thank you.
  • Jsmithjrvt
    Content Matters
    This is the best podcast series that I have found that delivers actionable steps to improve your farm marketing skills. Amazing ability to share clear direct steps to take you forward and expose your self limiting beliefs and how to overcome the challenges. If the farming life is the life you want to live this is the podcast you need.
  • ohoneyfarm
    Marketing Cave Man
    I had no idea of the techniques or skills needed for a direct marketing campaign. I am a Marketing Cave man. Even though this podcast is geared toward CSA’s, I have learned alot and can apply those skills toward my beekeeping business. I look forward to each new episode as I drive to my “real” job.
  • Farmer Lindsey S
    Helpful tips for this third year farmer!
    I really appreciate the helpful information (specifically the CSA content) as I continue to grow my farm and begin offering a CSA this year.
  • farmerjagoz
    Love this!
    Thanks Corinna!! I love the marketing podcasts like StoryBrand and really appreciate how you take that kind of material and apply it to CSA farmers. There’s a real need for organic farmers to own marketing and I’m glad you’ve taken this on and are adding a positive voice and so many resources for us. You’re awesome!!
  • The Grateful Farm
    Best Farming Podcast out there right now!
    This is THE best podcast! I have learned so much about marketing my CSA. I have listened to all of the episodes twice and still think I can get more out of it. The strategies that Corinna covers are so practical and inspiring and she delivers them with such enthusiasm that I end each podcast with my mind overflowing with new ideas for my farm’s marketing and have started to implement some of them with great results. Do yourself a favor and spend this winter soaking up all the content that Corinna has and implementing as much as possible and watch your Farm’s sales take off next season. Thank you, Corinna for sharing all of your knowledge! It has been a tremendous blessing to our farm!
  • MW--81
    Great, actionable marketing strategies for your farm
    If you're in the direct marketing space for your farm products this is a great podcast for the how-to on effective marketing strategies with your customer base and prospective customers. It's more advanced than other resources, but that's what makes it standout. Corinna is creating a path for you to make it happen. If the content seems confusing (some reviews mention this), then take a step back and take some time to understand and learn today’s basic online marketing terminology and approach. Then, you can jump in with this podcast to get it done with your farm. Thank you Corinna!
  • HaRrYrOx!!!
    Advanced marketing for farmers
    I was getting a little tired of some of the other farm marketing podcasts, having felt that our farm had outgrown them. What a pleasure to find Corina's content - it's just what I was looking for to move our marketing to the next level!
  • Snowwmman
    Confusing
    Go to Storybrand.com less confusing.
  • ShannonA1984
    Corinna is awesome!
    I’ve followed Corinna for a while and have loved her trainings. When I heard she started a podcast, I was THRILLED! I consume most of my information through podcasts because I’m typically listening while farming, so this podcast has been a blessing. Tactical advice for farmers is invaluable and I can’t wait to implement her strategies for our flower farm 💐 Awesome job, Corinna! I can’t wait to hear more!
  • JT@RedThreadFarm
    Wow! Corinna nails it.
    Exceptionally good content to help any small farmer (or any business owner, for that matter) understand marketing fundamentals and build a marketing strategy. Bravo!
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