Cat & Cloud Podcast

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Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com

Recent Episodes
  • The Guests That Arn't Your Guest – Showing hospitality to everyone you encounter
    Apr 21, 2025 – 00:37:48
  • It's not you, It's Me – How changing consumer habits will save the economy
    Apr 14, 2025 – 00:47:32
  • Automation of Craft – How much automation is too much
    Apr 4, 2025 – 00:29:45
  • In the Business of Experiences – A legacy can be anything as long as it’s memorable.
    Mar 25, 2025 – 00:34:40
  • Do Unto Others – Giving amazing service based on your own experience
    Mar 17, 2025 – 00:37:10
  • Attention to Intention – Putting your focus on where it matters most
    Mar 15, 2025 – 00:34:20
  • The Biggest Financial Impacts – Tips for having a business model that works
    Mar 11, 2025 – 00:45:12
  • Do it Now – When is the right time to start your own thing
    Mar 11, 2025 – 00:29:44
  • Training to Taste - Giving the tools to experience coffee
    Mar 11, 2025 – 00:48:19
  • The C Market – Where coffee prices come from
    Mar 11, 2025 – 00:31:59
  • Do Then Tell – How actions are more important than promises
    Feb 17, 2025 – 00:36:51
  • Questions About Culture
    Feb 8, 2025 – 00:33:20
  • The Seven Steps - Ushering guests into the rest of their day
    Jan 26, 2025 – 00:29:40
  • Hierarchy of Competency – Knowing that you don't know
    Jan 18, 2025 – 00:33:03
  • Pour Overs – A helpful overview
    Jan 9, 2025 – 00:29:46
  • Cafe Finances – Tips for running a business that has healthy growth.
    Jan 4, 2025 – 01:12:47
  • Finding the Fire – Keeping the spark going when your role changes as things grow
    Dec 28, 2024 – 01:55:10
  • Jorge Madrigal | Origin and expertise
    Dec 21, 2024 – 01:04:12
  • Foundational Knowledge – A great place to start when starting something new
    Dec 13, 2024 – 00:39:42
  • Dulce Venancio | Green Coffee Team Lead
    Dec 9, 2024 – 01:02:38
  • Keeping the Outcome Front of Mind – Helping you do your work no matter how removed you are
    Nov 27, 2024 – 00:20:57
  • The Best for the Guest – What goes into the experiences you create
    Nov 21, 2024 – 00:44:53
  • Business or Pleasure - How personal goals mix with your business
    Nov 13, 2024 – 00:41:55
  • Do It for the Passion - Your work is more than the money
    Nov 6, 2024 – 00:52:31
  • Show It - Doing what you believe not just being flashy
    Oct 30, 2024 – 00:45:45
  • Learning From Others - Insights from industry history
    Oct 25, 2024 – 00:46:42
  • Control the Environment - Setting your business apart and being intentional from end to end
    Oct 16, 2024 – 00:48:12
  • Make Your Dreams Come True - Seizing the opportunities you have to create something special
    Oct 8, 2024 – 01:11:10
  • History & Impact - Where Cat & Cloud came from and the impact it has had
    Oct 7, 2024 – 01:09:27
  • The Best Friends Club - Coffee doing good
    Sep 30, 2024 – 00:47:11
  • What Drives Your Team - Things that inspire and drive people with every day actions
    Sep 23, 2024 – 01:15:42
  • Having the Courage to Do - How anyone can make an extraordinary experience
    Sep 16, 2024 – 00:17:38
  • Cafes Impacting a Community - How a small space can make a big impact
    Sep 9, 2024 – 00:41:15
  • Hospitality Refresher Part 2 - The small things make a big difference
    Sep 2, 2024 – 00:41:07
  • Hospitality Refresher Part 1 - Reviewing the fundamentals of caring for your guest
    Aug 26, 2024 – 00:32:23
  • Competition Influence - How competing has impacted specialty coffee
    Aug 19, 2024 – 00:44:11
  • Business Cents - Thinking about the finances of your business
    Aug 12, 2024 – 00:27:05
  • Lessons Learned - The importance of company culture as you grow
    Aug 5, 2024 – 00:41:49
  • Charles Babinski - The perspective from nine years ago
    Jul 29, 2024 – 01:19:54
  • Learning From Others - How outside industries give your perspective and help your growth
    Jul 22, 2024 – 00:37:10
  • Giving Ownership - How empowering team members can make everything improve
    Jul 15, 2024 – 00:40:33
  • How Do You Rank - Comparing your work with others in the industry.
    Jul 8, 2024 – 00:40:08
  • You Are More Than Your Work - Having hobbies gives perspective
    Jul 1, 2024 – 00:31:09
  • Communicating Your Needs - How expressing your desires leads to growth
    Jun 24, 2024 – 00:37:25
  • Roasting Development - How much flavor is from roasting the coffee
    Jun 17, 2024 – 00:44:15
  • Managing vs. Leading - Fostering creative thinking in your team
    Jun 10, 2024 – 00:43:15
  • Cat & Cloud x Valor Coffee - Burn Out, Human Dignity, Tacos & Dunking
    Jun 3, 2024 – 01:32:35
  • Cost and Value - What goes into what you pay
    May 27, 2024 – 00:41:45
  • Conversation with Beeline
    May 27, 2024 – 00:27:36
  • Making an Impact - How your guest are left feeling
    May 20, 2024 – 00:54:52
Recent Reviews
  • Al Kennyon
    Not just a coffee podcast
    I started listening to this podcast because I loved coffee. It has taught me more about business than coffee. They bring in such a great perspective to how to run a business or even a team. I am accountant who oversees a small team and I use insight and strategies from this podcast to help me be a better leader and mentor to my employees. Thanks Chris, Chuck and Jared.
  • Xan 117
    You’re back!!
    So when you guys went on hiatus I was coming back to coffee, I was bummed because I love your approach and vibes you give out!
  • civic_coast
    Indy Loves Coffee - <3 Cat & Cloud
    Indy Loves Coffee here from Indianapolis just sending a shoutout to C & C for being authentic, transparent, informative, dialed in, and AWESOME. I’ve been listening to all the old podcasts for months in hopes to be caught up in time for the 2023 new releases! - Bryan (ILC)
  • Purrista
    Starbucks Barista
    As a barista listening to your podcast gives me hope of opening my own shop. Your openness and vulnerability gives me hope. Thank you and I hope you make more podcasts. I hope one day to visit you!
  • Ajoyzaz
    Grand Of All time
    I cannot express how wonderful this podcast is- thank you for putting y’all’s time and efforts into this creation. No longer working in the beautiful world of coffee but I have ever fascination with coffee and nowadays get to listen to Cat and Cloud Podcast while I am landscaping in Montana! Many millions thanks!!!! Woo hoo keep at it.
  • HallehHewitt
    Love these coffee bros!
    My husband and I have a dream to open our own coffee shop one day. Since 2015, this podcast has been our go-to for coffee inspiration, and real business talk and knowledgeable CAT FACTS!⚡️ Recently the podcast has gone off the rails wild, but favorite episodes are when the bros share OG business tips and the art of crafting coffee. I hope they bring back some of these! You guys ROCK!
  • mark00711
    As a white dude my very existence reinforces white supremacy
    Sad to say this podcast has fallen off the rails recently. In a world full of drama and controversy it’s nice to have a place to go where you can get away from it time to time; sports, hobbies, interests, professional growth. Well this podcast is no longer it for me. The recent podcast has been by far the worst example of pure evil racism and I’m not even a “white dude”. Here’s a quote from the most recent podcast, “That was the biggest realization for me too cause I always thought of it as, cool I don’t do racist things, which, clearly not true, because I’m a white dude, and like my very existence is like, you know, reinforcing white supremacy”.
  • NathanHanna=Boss
    Informative & Genuine
    Chris and Jared keep it real and are very knowledgeable in both coffee and business. Thanks Chris and Jared for sharing your passion and knowledge with the world! If you’re someone who is wanting to be a barista or an owner of a coffee shop, I’d especially recommend listening to the earlier episodes of the podcast.
  • joshua_alynn
    Solid, medium roast!
    Very informative, fun to listen to!
  • GracieVan
    Relatable, informative, fun!
    This crew has the experience in the service industry on every level. Always worth my time to listen to as a business owner. Every episode motivates me and makes me laugh!
  • stop saying LIKE
    ‘Like’ usage
    Please tell everyone to limit the amount of ‘like’s used minute. Fun content to listen to but it feels as if I am listening to a teenage girl saying ‘like’ in EVERY sentence in the new episodes. 🤯
  • PapaBearRoastery
    Love the podcast
    I love this podcast. I found this just after deciding to startup a coffee roasting business. It has been extremely formative for me. Best episodes are with Chris and Jared. Everything else is just missing their magic, but still good.
  • 101010Nic101010
    When cat meets cloud: a love story
    Been listening to this podcast for a little over a year now and thought it was time for a review. These cats are absolutely ridiculous. And don’t even get me started in the clouds. They chase rabbits like it’s their day job and it’s absolutely hilarious. Their content is a blast to listen to and very informative. They discuss topics that a lot of people aren’t talking about in the coffee industry. Their values are on point and their coffee is incredible. Listen. Laugh. Be annoyed.
  • MasterCrackle
    Love the discussions, love the banter, love the growth
    This podcast has evolved so much since its beginning and I love it! The early episodes are great and provide a TON of information regarding coffee and coffee roasting. It quenched all of my coffee nerd needs. As the Cat & Cloud business grew, education and leadership seeped into the podcast. Topics transitioned into personal growth, team structure, employee sustainability, customer service, wholesale development... Whew.. So many great concepts! It's also the raw conversations and the genuine people that make it so good. I love the values this company holds and hope to reflect all I learn from the podcast in my life.
  • azn_barista
    This. Is. Everything.
    As someone who is working towards owning their own shop/restaurant this podcast is the best. Learning about coffee is great, but learning about management, ownership, and culture is amazing. I’ve gotten a lot of book recs that I can’t wait to read. Highly recommend.
  • sheabird92
    This podcast dials me in
    And keeps me dialed
  • Zilatheeb
    Love me some Trubaca!
    Love me some Trubaca! I have listened to every podcast from the begining. Awesome place to learn and listen to their personal growth and struggles along the way. Keeping it Real.
  • KRS6
    You have got to listen!
    Great Podcast!! These guys keep it real, fresh and enlightened. More than a podcast about coffee it’s about life. Love their mission.
  • RichardMak
    Great coffee podcast guys
    Keep it going. Just bought your Honduras beans
  • Bduckart
    Amazing beyond dreams!
    You might be thinking podcasts are all boring, but this one is different. It’s like hanging out with the funniest, most amazing friends for great conversations. They care about you, they care about me and that’s why I listen to the Cat & Cloud podcast!
  • retserb52
    Construction podcast?
    Had that confused with a construction podcast was pleasantly surprised when it was actually about coffee
  • Nate Sipes
    Love what they’re doing!
    Cat and Cloud is doing some really great stuff on this podcast! I so much appreciate all of the vulnerability, humility, experiences, and wisdom. They look at so many important things from such great perspectives. Love listening!
  • erSheri
    Not just coffee!
    Great meaningful podcast listening. Nice to get a so to speak mission statement behind this small local business. Intelligent dialogue and topics. I am still shocked about the ongoing lawsuit against this them by Caterpillar. Much respect for these guys.
  • Ash Wolff
    You need these dudes in your ears!
    Real talk, just started listening this morning and have been listening all day. Chris and Jared are real talk. Don’t be fooled, it’s not just about coffee. Honestly it’s barely about coffee lol? Mainly about business, relationships in life and work, authenticity and passion in what you do. A reminder that your day to day is your choice and whatever you chose to do do it with fire and make it epic🤙🏼
  • ekaratca
    Not just coffee talk
    I work for a super small company and we are all pretty invested in seeing growing independent-ish brands thrive. I always get some motivation, insight, and good vibes from this podcast. (Plus the coffee is the ish so gotta love that the content is as good as the product). 👍
  • Dizzle916
    Amazing podcast!
    I found Cat and Cloud via YouTube about two years ago just by chance! I’m a bit of a geek when it comes to my interests and I tend to dive deep into every one 100%! My wanting to know every in and out usually leads me to YouTube for as much info as possible. Coffee became a passion of mine after having an amazing coffee stout beer and my wanting to know what the hell kind of coffee did I just drink in an amazing beer and how could I find that coffee for my day to day! How could coffee taste so good when I’ve been trained to think it’s either gas station coffee or trendy big market white and green cup coffee. That being said I came across Chris Baca’s page and instantly was drawn in not only by the content but how well the content was put together! From info to editing and he was just F’n Rad! I was an instant fanboy! Then finding out Cat and Cloud was located in Santa Cruz, a 2 hour trip from my home in Sacramento it became more apparent this would be a company not only I would support but one I would evangelize for even from hundreds of miles away. The podcast has been a must for me not only for coffee info but business and overall opening my mind to how important networking and being a better person! I can’t even begin to give this podcast enough stars!
  • VicThe3rd
    You need some of this pod in your life!
    My goal with this review is to make the amazing folks at Cat and Cloud smile! But seriously this podcast is so much more than a coffee podcast and I highly recommend you supporting this pod and people behind it by listening and subscribing!
  • seanzylatte
    I’m here for the business talk
    I worked in specialty coffee for a while and that’s what got me here, now that I own a business what keeps me here is the business talk. 5/5 would recommend.
  • Jacob habib
    More than coffee
    On the surface, the podcast is about some successful coffee professionals who started a cafe together. The podcast began with a focus on coffee career related issues, but it’s slowly evolved into a professional and personal development theme. On a deeper level, the podcast is run by some personable guys who you want to get inspired by every week. Whether it’s through a podcast or a video, the Cat & Cloud team provides the humanity to business and life that you forgot you needed.
  • flyingrabit
    Trubaca
    Thank you guys for really keeping it real. For 4 years I was working at a coffee shop in hopes to open my own. Burn out is really and it happened, I was thinking to myself “why I’m I doing this?” And it really came down to connecting with people and helping them grow to a better version of themselves. You guys have shown me that there’s other avenues in life that you can achieve your goals, doesn’t have to be owning a business or having a ton of money. It’s the inner richness is what keeps us going as human beings. And thank you for shining a light on the coffee industry, it’s becoming so cookie cutter and unfulfilling, sure sometimes the product is good but it could be really underwhelming. Cat & Cloud has such a chemistry, even through videos and audios it makes me want to work there. That’s saying something. Keep it real, and one last thing thanks for showing me “The Third Door” *mind blown* I would never heard of Alex Banayan if it wasn’t for you guys. After you guys cheerleading so hard for the book, I was like “alright guess I gotta read this one”, finished it in two weeks. Holy sh*t.
  • Nomadicsk8er
    The Best Podcast
    One of my favorite podcasts out there, it always provides honest information and stories about navigating everything in life and business. Highly recommend for anyone interested in creating value based businesses and great story telling.
  • Mr. An undergradcandoitbetter
    A Positive Influence
    I enjoy the information, thoughtfulness and positivity these people bring into to my life.
  • AaronDMoon
    Encouraging Content
    I met Chris Baca back in 2009. I was working in coffee at the time and stopped by the coffee bar at the (then new) Verve roaster. After a few minutes of chat, Chris invited me back to give me a quick tour of the roaster and upstairs office. We swapped numbers and chatted occasionally after that. What left an impression on me was that he didn’t know me from Adam but was so comfortable and open, making himself available to me, a new coffee student. What I love about this podcast is that Chris caries the same honesty and openness into the show for his audience to dive in and get comfortable right off the bat. I, sadly, am no longer working in coffee but rather leading a company in the financial sector. Even so, this podcast is great for business lessons and professional development! Keep up the great work, guys! I will keep tuning in and drinking C&C coffee! (I am a regular at Calavera Coffee in Hollister) Blessings, Aaron Moon
  • Wendies
    I Love the Cat and Cloud Coffee Podcast!
    This is my favorite podcast on the internet. These guys are awesome! The podcast is truly inspiring; hitting on coffee, hospitality, entrepreneurship, creativity, and passion. The podcast world, the coffee industry and generally motivated people everywhere need the Cat and Cloud Coffee Podcast. Thanks Chris,Jared and Chuck for continuing to put this out there!
  • Boomer44s
    Great podcast
    Found this podcast because I’m a coffee nerd but kept listening because of the message they share. Very inspirational host and guest!
  • Mcjaames
    CCC Podcast Weekly Inspo for All ☕️🔥☕️🔥
    The You are Your Most Valuable Asset episode resonated with me so hard. Since college everyone has told me you have to post, post, post. Now, with proven success stories like Gary Vee, as you mentioned, there's very much a copy/paste mentality in this world. I hate it. So pumped that you hit this. Chris and Jared, whatever you are doing, and whoever you are bringing on, is working. The podcast has become a weekly ritual when I need a reminder to do me, and continue to remember the connective magic of coffee.
  • Music&Coffee
    Coffee Nerd to Authentic Teacher
    I started listening to this podcast when I began to really dig the specialty coffee scene. The show was really captivating to me as a former barista. It became more to me though. I am now a music teacher in my tenth year and I have reflected upon my teaching so much through this show as a lens. TruBaca have really helped me realize that I need to be authentic in my art form and as a leader of young people; all the while appreciating the art of coffee and humanity. I still keep a small pour over area in my office to remind myself of the connection between service and teaching. This show does the same! Totally inspiring!!
  • MOZ585
    Sweet Bean!
    This show always takes me back to pan roasted coffee on the beach, and good times in the bouncy tree in Fern Canyon 🤙🏼
  • Stevo868
    Like coffee? Like leadership? Listen
    I started listening to these guys only recently but man have they changed the game! I never used to listen to podcasts but I had this desire to learn more about coffee and they delivered! Now they focus more on leadership and business, but their advice is so golden! Keep it up guys 👌🏻
  • Mohio K
    Best podcast ever
    I was lucky enough to see a presentation from Chris Baca a few years back and it was amazing. As a small biz owner, his openness to talk about his business so honestly has been immensely helpful. I’ve been listening to their podcast ever since and it’s always good. Just listen to it, you’ll be happy you did.
  • 5Savages!
    Enjoyable
    I enjoy the back and forth banter mixed in with the coffee info. It makes it feel more like hanging with friends.
  • DLiebz
    Amazing
    I love this podcast, it is so helpful and has amazing content. Everyone who drinks coffee needs to listen to it.
  • Shane_Neiman
    For everyone who loves coffee!
    The podcast is full of knowledge that ranges from coffee, to business, to personal ethics, fun and so much more. You don’t always know exactly what your going to get, but it is always incredible and well worth the time. Cat and Cloud is doing something special and everyone should them a listen.
  • kylethinks
    5 stars without F-bombs
    Love listening to the in-depth info about espresso, etc. I was enjoying the podcast with my family until the f-bombs.
  • Katie Joy B.
    Coffee & Charisma
    Chris and Jared are hilarious and wildly entertaining to say the least. They've done what I thought was impossible; made coffee even better. Evelyn is fun and engaging on her 1&1's too :) Thanks for creating such a wonderful show guys - keep up the great work!
  • aussmo
    Waaayyy more than coffee...
    This podcast has slowly made its way to the top of my All Time Fav Things to Hear list; the more comfortable these guys get putting themselves (and their guests)out in public format, with this podcast and also YouTube, the more I look forward to each new episode. They are goofy-in-the-head passionate about the coffee business, but the true beauty of this podcast is their insights into people and relationships, especially as business owners. I have more than once taken little gems they throw out there about how to do right by their staff and their customers and applied them to my own management style. While sipping an espresso, obvi 😁☕️ I work in an industry commmpleeetely different than coffee, and their approach to people and community has proven universally beneficial. Thanks you guys, for the refreshingly unique approach to all you do - you are a change the world has been needing!!
  • jmcc1401
    The bomb-diggity
    One of the best podcasts I’ve listened to. Akin to Joe Rogan minus the sometimes controversial aspects paired perfectly with an in depth look inside their coffee flavored realm. Job well done.
  • Oblivijim
    Fun For the Whole Family
    Wow
  • Baileelaw
    Perfect for new coffee entrepreneurs
    As a co-owner of a budding cafe and roaster attempting to grow my business this podcast has been invaluable to me because of the transparency that Cat and Cloud offers about the industry. My favorite and most useful episode so far has been “creating sustainable careers in coffee” which breaks down what it takes to make it in this crazy world. I’ve listened to it multiple times and taken physical notes because it was so helpful. Thank you so much for all you guys do!
  • Kendall19981118
    This podcast is awesome
    One of my first episodes was the one featuring Grace Lee. She is one of the most relatable and likable people that I have ever listened to. I have listened to this episode twice because she says so many encouraging things!
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